Want to lead a sustainable business? Find your values!

The word ‘values’ is often used these days, usually as something that is desirable to have and desirable to be seen in others.

In the consumer world the use of the word ‘values’ is positively endemic.

Words like ‘values’ or ‘ethics’ sound good and give the customer that ‘warm-woolly-jumper-feeling’ of having done something good by buying…